Our Analytics Method
A clear process for market confidence
Our approach uses real-time data analysis and validated techniques to provide reliable market insights. We put transparency first, so you can understand and trust every step in the evaluation process.
Meet Our Team
Expertise ensuring quality analytics
Laura Kim
Lead Analyst
Education
Master of Business Analytics, University of Sydney
Laura brings ten years of market analytics experience and specialises in data-driven advertising evaluation.
Experience
Skills
Methodologies
Certifications
James O'Connell
Strategy Director
Education
Bachelor of Marketing, Monash University
James oversees analytics strategy, ensuring all client deliverables align with business objectives.
Experience
Skills
Methodologies
Certifications
Priya Nair
Data Specialist
Education
Bachelor of Information Systems, RMIT University
Priya manages data integrity and oversees all technical aspects of analytics.
Experience
Skills
Methodologies
Certifications
Michael Brooks
Senior Consultant
Education
Master of Applied Statistics, UNSW
Michael advises on industry trends and ensures reports adhere to compliance standards.
Experience
Skills
Methodologies
Certifications
How We Assess Ad Effectiveness
Our four-step process delivers reliable analytics for your campaigns, from data collection to final insights.
Data Collection and Sourcing
We gather campaign data from diverse, verified sources including media platforms and third-party measurement tools.
Only trusted, privacy-compliant vendors feed our system, assuring data accuracy and relevance.
Alignment to Objectives
Each campaign is mapped against your specific marketing goals and key audience segments.
This ensures that every report highlights results that matter most to your business objectives.
Analysis and Modelling
Using validated statistical models, we investigate campaign outcomes across channels and time frames.
Analysts interpret the results to separate meaningful impact from background market effects.
Transparent Reporting
We deliver clear, jargon-free reports that explain findings, illuminate trends, and recommend potential adjustments.
Our reports are designed to be accessible to both decision-makers and technical teams.
Why Partner With roniqestha
Objective analytics and regulatory compliance set us apart in advertising measurement.
Choosing the right analytics approach makes a difference in clarity and actionability for your campaigns.
roniqestha analytics
Evidence-based, privacy-first reporting focused on Australia.
Regulatory compliance
Aligns with Australian data and ad laws
Objective methodologies
Transparent approach validated by research
Customisable reporting
Reports meet business-specific needs
Ongoing support
Dedicated support for every project
Evidence-based recommendations
Actionable insights from real campaign data
Traditional metrics
Standard dashboards often lack transparency or adaptability.
Regulatory compliance
Aligns with Australian data and ad laws
Objective methodologies
Transparent approach validated by research
Customisable reporting
Reports meet business-specific needs
Ongoing support
Dedicated support for every project
Evidence-based recommendations
Actionable insights from real campaign data